Coke performs u-turn and embraces traffic light labelling scheme

5 Sep 2014 Marketing week

Coke performs u-turn and embraces traffic light labelling scheme.  http://www.marketingweek.co.uk/sectors/food-and-drink/news/coke-performs-u-turn-and-embraces-traffic-light-labelling-scheme/4011557.article

Coca-Cola has announced it will adopt the Government’s voluntary front of pack “traffic light” labelling scheme, reversing its decision to shun the initiative when it was first introduced last year …